Singapore Shopping Centre En Bloc Sale 2025 – D9 CCR
Offering Rare Redevelopment Flexibility Opposite Dhoby Ghaut MRT
Singapore Shopping Centre has been relaunched for collective sale with a reserve price of S$200 million, according to marketing agent ETC on Thursday (Dec 4).
The guide price remains unchanged from its most recent sales attempt in August 2025 and reflects a 21.6% reduction from the S$255 million asking price seen in earlier en bloc efforts in 2019 and 2020.
At the current reserve price, the land rate is estimated at S$2,800 to S$3,500 per sq ft per plot ratio (psf ppr), depending on the approved use and development intensity — a rare opportunity for investors seeking a prime, centrally located commercial asset.
Prime Urban Site with Master Plan Flexibility
Occupying a land area of 2,449.8 square metres, the seven-storey Singapore Shopping Centre sits at 190 Clemenceau Avenue on a prominent corner plot directly opposite the Dhoby Ghaut MRT Interchange, one of Singapore’s most important triple-line train nodes.
Under the URA Master Plan 2025, the site is zoned for Commercial use with a gross plot ratio (GPR) of 4.2 and a height control of up to six storeys.
The existing building currently offers a gross floor area (GFA) of approximately 12,566.47 sq m.
Marketing agent ETC confirmed that an enquiry has been submitted to the authorities to renew the lease to a fresh 99-year term, strengthening long-term redevelopment potential for the site.
Hotel Redevelopment & Adaptive Reuse Potential
One of the standout qualities of the prime property is its strong suitability for hotel development. Developers may:
👉 Redevelop the site into a hotel at the existing approved plot ratio
👉 Adaptively repurpose the current building for hotel use
👉 Leverage the structure’s existing GFA, which yields an even higher equivalent plot ratio of 5.1296
This makes the property especially appealing to hospitality groups and hybrid lifestyle operators seeking a highly connected city-centre asset.
Rare Approval for Strata Subdivision — A Key Selling Point
In a significant advantage over other commercial sites around Orchard Road, the Singapore Shopping Centre plot is eligible for strata subdivision.
Strata subdivision for commercial buildings is generally prohibited within the Orchard Road corridor, but this site is located just outside the restricted URA zone, giving investors added flexibility in future exit or unit-sale strategies.
This unlocks opportunities such as:
👉 Multi-unit strata retail or office concepts
👉 Strata-titled investment units for sale
👉 Hospitality-strata models (e.g., serviced units)
👉 Phased or diversified monetisation strategies
This feature is expected to draw strong interest from developers who prefer staged revenue or multiple ownership pathways.
High-Visibility Frontage & Unmatched Connectivity
The site features approximately 170 metres of triple-street frontage along:
👉 Clemenceau Avenue
👉 Penang Road
👉 Penang Lane
Its position directly opposite Dhoby Ghaut MRT Interchange (NSL, NEL, CCL) provides exceptional commuter access and visibility — ideal for retail, hotel, co-living, education, or lifestyle concepts.
Major landmarks in the vicinity include:
👉 Plaza Singapura
👉 The Istana
👉 School of the Arts (SOTA)
👉 Singapore Management University (SMU)
👉 House of Tan Yeok Nee
👉 The Cathay
Riding the Wave of Orchard Road’s Rejuvenation
Swee Shou Fern, head of investment advisory at ETC, highlighted the site’s strong alignment with ongoing rejuvenation efforts across the Orchard Road district.
“From the reopening of The Cathay and *Scape, to the phased reopening of the National Museum of Singapore and the newly refurbished House of Tan Yeok Nee as a lifestyle hub, the immediate vicinity is clearly entering a new cycle of growth,” Swee said.
She added that centrally located commercial assets in the area remain “extremely scarce”, positioning Singapore Shopping Centre as one of the last few city-fringe parcels poised for transformation.
Market watchers expect interest from:
👉 Local developers
👉 International hospitality brands
👉 Boutique property funds
👉 Mixed-use lifestyle operators
👉 Investors seeking strata or hotel play
Tender Details
The public tender for the Singapore Shopping Centre collective sale closes on:
16 January 2026 (Friday), 3:00 pm
The relaunch comes at a time of increasing investor demand for centrally located commercial and hotel sites, setting the stage for potentially strong bidding interest.