Beauty World Plaza En Bloc Sale 2026 – 999-yr Leasehold

The 999-year leasehold property offers redevelopment possibilities, including preliminary approval for about 108 serviced apartment keys within its residential component.

Beauty World Plaza could be heading for a new chapter.

The mixed-use property has been put up for collective sale at S$165 million, with opportunities ranging from redevelopment to upgrading the existing building.

Announced by sole marketing agent ETC on October 13, 2026, the sale comes with preliminary approval to introduce serviced apartments within the residential portion.

This gives prospective buyers another option to consider when assessing the property’s future.

The price works out to S$2,231 per square foot of gross floor area.

A 999-Year Leasehold Site with Commercial and Residential Uses

Beauty World Plaza occupies a 24,817 sq ft site and comprises an eight-storey building.

Shops occupy the first three floors, while residential flats sit above. An open terrace is located on the fourth floor.

Its combination of retail space and homes is central to the property’s existing character and the opportunities outlined by ETC.

Under the URA Master Plan 2025, the land is designated for commercial and residential use, with a gross plot ratio of 3.0.

The development holds a 999-year leasehold tenure.

Potential for About 108 Serviced Apartment Keys

One notable aspect of the offering is the preliminary approval for serviced apartments in the residential component.

According to ETC, this portion could accommodate approximately 108 keys, using a minimum unit size of 35 square metres as the basis for the estimate.

That provides prospective buyers with a potential accommodation concept to evaluate.

The figure represents an indicative capacity, however, rather than a confirmed development plan.

Upgrading the Existing Building Is Another Option

A buyer could also explore improvements to the current property.

Swee Shou Fern, head of investment advisory at ETC, highlighted asset enhancement as an alternative to a conventional redevelopment approach.

This would involve considering how the existing building could be upgraded or repositioned.

She also pointed to nearby educational institutions as a factor supporting potential accommodation uses serving the academic community.

ETC identified hospitality, serviced apartments and co-living among the concepts buyers could explore.

These are suggested possibilities and should be distinguished from the preliminary approval specifically granted for serviced apartments within the residential component.

ETC is handling the collective sale through a public tender as the sole marketing agent.

The tender for Beauty World Plaza closes at 3 pm on November 19, 2026.